Ask MetaFilter | Community Weblog: ") Demonstrate a need for it. Make people depend on it. This is going to involve a lot of elbow rubbing with managers and the managers' people who should use it. Question them and address their needs. Then, get the managers to establish policies that require their people to use the system. 'You've got an order, Mr. Salesman? Your client needs it tomorrow? Well, let me look them up in the customer database... oh, wait, he's not in there? Please go put him in there... I can't process this order until he is.' ... sounds anal, but if there aren't processes you can't control the data. That brings us to... "