Teaching a Visual Rhetoric in Freshman Composition Classes: "Were they applying current marketplace practices or mimicking the rules of the academy? There was no generalization, no carry-over of skills from one genre to another. If we say that what we are really teaching our students is critical analysis and written communication skills, then we fail if we don't teach them to generalize their writing for their specified audience. Electronic writing operates under a different set of rules, offers a new kind of literacy. We must teach our students to both understand and transcend the traditional form, to mold it for the electronic space, thus creating a variant which considers the electronic audience addressed, and his or her expectations as reader/ learner."