Tuesday, November 29, 2005

Manufacturing or Marketing your own game: "The best way to sell your game to a game manufacturer is to take it to a big game convention or toy show. These are all over the country at various times of the year, I leave it to you to do the web search; Origins and Gencon are the two biggest in the USA, and Essen, Germany has Der Spiel, the world's largest (140,000) show at the Messe convention center in October. Anyway, once you get to a show carrying a NICE looking prototype (don't walk in there with hand-written cards), go up to a manufacturer/dealer that looks like they'd make the thing that you designed. Target your market! Then, ask to talk to whoever looks at new designs. Usually, someone will be there. Arrange a 10 minute appointment sometime during the day or evening to show them your game. You should be ready to give them a 1 minute 'concept' pitch right on the spot to spark their interest a little bit when you meet them. So you're standing at their dealer's table (pick a slow time, not when they're busy!) and their main playtester comes over to talk to you; you say, 'Do you folks take game submissions outside your company?' They will either brush you off immediately or set up an appointment, or ask to 'have a seat' and look it over on the spot. Then, they might take it from you right then if they like it, or ask you to formally submit it to them. If you've gotten that far, then there's a good chance it will see print. You might want to have an NDA handy when you sit down with them. Don't worry about this; they're used to signing them all the time."

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