JOSEPH GOEBBELS tm - Joseph Goebbels: "Some of the Goebbels' principles of propaganda:
'Propaganda must be planned and executed by only one authority.'
'Credibility alone must determine whether propaganda output should be true or false.'
'Propaganda must label events and people with distinctive phrases or slogans. '
'Propaganda must facilitate the displacement of aggression by specifying the targets for hatred. '
'Black rather than white propaganda may be employed when the latter is less credible or produces undesirable effects. '
'To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium. '
'Propaganda to the home front must create an optimum anxiety level'
Quotes 'If you tell a lie big enough and keep repeating it, people will eventually come to believe it.' and 'The bigger the lie, the more it will be believed.' are widely and incorrectly attributed to Goebbels. It is probable that these are the paraphrases of the Goebbels' text 'Churchill's Lie Factory' where he said: 'The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.' - Jospeh Goebbels, 'Aus Churchills L�genfabrik,' 12. january 1941, Die Zeit ohne Beispiel"