keepgoing.org :: The Big Fish: "The piece identified Steadman and Anuff by name as the creators of the site, and they were soon fielding calls from parties interested in acquiring Suck. The timing was fortuitous. The process of creating a column every day, plus working their day jobs at HotWired, was brutal, and they were already starting to burn out. At the start of the project, they%u2019d given themselves three months to turn Suck into a salable property, after which the schedule would be too difficult to sustain. %u201CThe question was either selling out and getting somebody to turn it into a respectable operation, or stop publishing,%u201D says Anuff. %u201CThose were the only two options.%u201D"