Interviews by an Optimist #74 - Chad Ellis: "Contrast that with our
launch of Battleground at GenCon Indy this year. We had a coupon in the
book that everyone gets in their bag offering ten free dice to everyone
who does a demo. We designed our demos to be just ten minutes long, even
though that meant we couldn't show all the cool stuff in the game. We
chose staff people that are friendly and professional. That combination
meant that gamers had a nice incentive to try our game out and that it
wouldn't cost them much in time to do it. The end result is that
roughly 1,200 people did a Battleground demo over the course of the
weekend and we sold 580 decks, not including sales to retailers and
picking up a Peruvian distributor. "